Syllabus 2015

PUB802: Technology and Evolving Forms of Publishing

Syllabus for “Spring” 2015
Mondays, 1pm – 4pm & Wednesdays, 9:30am – 12:30pm
Juan Pablo Alperin, jalperin@sfu.ca

DESCRIPTION

PUB802 asks the fundamental question: what happens to publishing in a predominantly digital environment? More broadly, it is intended to encourage a critical examination of the intersection of technology and publishing. This examination is divided intro three acts, with a prologue, an intermission, and an epilogue. The acts are obvious enough: making , discovering, consuming. These naturally correspond (although they are not limited to) producing with digital tools, making works available in the marketplace (both digital and physical), and the digital reading experience. PUB802 is a seminar. This means that the course is organized around discussion, not around the instructor presenting content. As such, you should expect to come to class each day well informed on the topic at hand and, more importantly, having thought critically about it. Expect and be prepared to be challenged, but also to challenge others—without discussion, there is no seminar. PUB802 is also a graduate course. This means the discussions are based around ideas, not around specific technologies or moments in time. We will, however, ground these ideas in with concrete examples and case studies. In combination with PUB607, you will also have the opportunity to gain practical hands-on experience with specific technologies that are of interest to you. We will use the specifics to understand the dynamics of today, but also to extrapolate far into the future.

MECHANICS

The course is split between Mondays and Wednesdays, with students leading Monday classes and the Instructor leading on Wednesdays. Mondays will generally be practical or technical and cover a lot of ground. It should provide us with the background materials for Wednesday’s discussions. In contrast, Wednesday’s discussions will generally be broad in scope and lofty in ambitions. All seminar materials, resources, and student writing will be submitted to the course website, or at least linked from there. All content, including the instructor’s, will be publicly accessible and openly licensed for reasons that will become evident as the semester goes on. Some written work will be peer-reviewed online as well. Seminar presentations and class sessions should be enlightening and entertaining. Nobody likes to be bored; everyone learns better when engaged. Instructor and students will be held to this (impossible) standard.

OUTLINE

The following is a rough outline of the course’s coverage. In reality, we will be much more flexible around dates and topics to allow our discussions to go on as long as we feel is necessary and to cover topics as they come up. We will use the first class to capture topics that we would like to add or remove from the current structure, as well as decide on weeks for the student topics.

Prologue: Setting the scene

Jan 7: Introduction to the course

Assignment: Come to class with a long list of topics, ideas, or even technologies that you would like to discuss during this course. You may draw from Swartz, from other sources, and from your own experiences.

Jan 12 & 14: The Web changes things

Inspirations for student seminars:

On this week:

  • Travis Copyleft and Sharing
  • Amy on DRM and sharing
  • Gabby on file sharing

Jan 19 & 21: The Internet business model

Inspirations for student seminars:

On this week:

  • Taisha on Privacy (Google/Apple/Amazon)
  • Paulina on surveillance and control
  • Katie on Internet Business Models
  • Taryn on the war between Google, Apple, and Amazon in ebooks (Monday)
  • Laura (15mins) on Torrents

Act 1: The act of making

Jan 26 & 28: Production processes

Inspirations for student seminars:

On this week:

  • Sophie and Ala on ebooks, standards, and workflows (Monday – 2 hours)
  • Travis on magazine apps vs. mobile browsing

Essay 1 Due Jan 30

Feb 2: Production concepts

Inspirations for student seminars:

On this week:

  • Gaby on a variety of production concepts (see above)

Feb 4: No class (Juan away)

Feb 9 & 11: (Reading Break)

  • do the readings from week 1 if you hadn’t done them already

Act 2: The act of discovering

Feb 16 & 18: Distribution & Discovery

Inspiration for student seminars:

On this week:

  • Alessandra on Book Metadata
  • Sandra on Academic Search Engine Optimization

PUB 607 Kicks off

Feb 23 & 25: Information flows

Inspiration for student seminars:

On this week:

  • Travis on Networks redefining community
  • Ala on social contagion, viral phenomena and breaking the internet (1 hour)
  • Taisha & Molly

Essay 2 Due Feb 27

Intermission

Mar 2 & 4: Knowledge Production (case study)

sociology of knowledge; access to knowledge; permanent identifiers; links; citations; citation formats; bibliographic databases; bibliometric databases; readings TBA On this week:

  • ???

Peer Review 2 due Mar 6

Act 3: The act of consuming

Mar 9 & 9 (morning and afternoon): Digital reading

Inspiration for student seminars:

On this week:

  • Mike and Laura on Online Reading Habits/Trends/Technology
  • Nitant on Technology and long form prose
  • Molly on Technology and quality of lit/creativity

Mar 16 & 18: Interacting & socializing with text

On this week:

  • Mike on Younger generation and technology
  • Sandra on Social Computing
  • Alessandra on “The Power of the (Digital) Reader: Old and New Ways of Interacting with Text”
  • Amy (1hr.)

Mar 23 & 25: Measuring & Tracking

Inspiration for Student Seminars:

On this week:

  • Laura on “Does the internet know you better than your best friend?
  • Taryn on Machine Learning
  • Nitant on Network Realism
  • Paulina on Government Surveillance

Epilogue: What  is next?

Mar 30 & Apr 1 — Possibilities and new models

On this week:

  • Molly, “Hacking the Word”
  • Gabi and Paulina Tech Forum (2 hr. on Wednesday)
  • Sophie and Katie on the assigned readings (2 hrs. on Monday)
  • Amy (1hr seminar drawing O’Leary’s Disaggregating Supply on either of the days)

Apr 6: (Easter: No class)

Apr 8 & 13: Wrap-up

TBA

ASSESSMENT STRUCTURE

Assessment is based on a combination of assignments, as follows. All work is to be posted online. Seminar schedule to be defined in class #2. There is no exam. Essay topics should be negotiated in advance.

  • 45% – 3 essays (15%x3). due Jan 30, Feb 27, Apr 3
  • 30% – 2-4 seminars. due throughout semester.
  • 10% – Peer review of essays (5%x2). due Feb 6, Mar 13.
  • 15% – Participation.

ESSAYS

Essay topics are entirely up to you, but must be negotiated with the instructor in advance. To negotiate a topic, submit a 250 word abstract (will not be graded) that summarizes your core idea. If necessarily, the instructor will contact you to arrange a time to discuss your abstract. Essays must put forward a core idea or thesis, they must substantiate that idea, and they must be compelling. Essays have no word limits, although they are suggested to be around 1000-1500 words. The use of good Web practices (i.e., hyperlinks) are expected. Citations do not need to follow a particular style, but must be hyperlinked in both the body of the text and in the reference section.

STUDENT SEMINARS

Students are expected to lead at least half of the seminars, potentially more. Although, by their very nature, seminar courses involve every student’s participation, one student must take the lead in organizing any in-class room activity and in facilitating group discussions. Students must specify required readings, and may opt to provide a handout or do a short mini-lecture on the topic. Student lectures are intended to lay the groundwork with some of the specific skills necessary to understand the topic of the week.

Leave a Reply

Printable Syllabus

PUB802: Technology and Evolving Forms of Publishing

Syllabus for Spring, 2014
Mondays, 1pm – 4pm & Wednesdays, 9:30am – 12:30pm
John Maxwell, jmax@sfu.ca

DESCRIPTION

PUB802 asks the fundamental question: Will the publishing industry as we know it survive the digital revolution?

There are two kinds of answer to this question. The affirmative one leads to further questions about how publishers will adapt to a digital world; how will book and magazine publishing reorient, evolve, and/or hold ground in the face of a dominantly digital environment. The negative answer leads to further questions about what publishing might mean in the decades to come, who will be doing it, and what will be the critical dynamics involved.

PUB802 is more about ideas than about technologies. Digital technologies come and go quickly, far too quickly to devote a graduate seminar to mastering them. We try to think intead of technology as a stream or river running past. We are less interested in the individual waves and eddies than the larger geological structures that shape the river’s flow in a more durable sense.

PUB802 is a graduate seminar, but I like to think of the class as community of inquiry in which we collaboratively build a set of ideas and interpretations. That is, we collectively develop a shared culture of technology practice. You should expect to be challenged, and to express your position on topics and issues as they arise. Most importantly, you should expect to get opinions where you didn’t have them before, and to develop the ones you did have.

That said, there is no good thinking without making. PUB802 is about reading and writing and discussing, and it is also about craft. There is no writing in PUB802 without publishing online. PUB802 happens in room 3122, but it also happens in a number of online spaces: on tkbr.ccsp.sfu.ca (via both WordPress and wiki), in Twitter and whatever other social formats we come to inhabit. We will write, and publish, and also actively shape our writing and reading contexts…

PRE-READING

Virginia Woolf. 1929. A Room of One’s Own. (several free e-text versions are available online)

Richard Nash. 2013. “What is the Business of Literature?” Virginia Quarterly Review. (http://www.vqronline.org/articles/2013/spring/nash-business-literature/)

James Bridle. 2011 & 2012. “Seven Posts about the Future” (http://booktwo.org/seven-posts-about-the-future/) and “Six Posts about the Present” (http://booktwo.org/six-posts-about-the-present/). BookTwo.org

O’Leary. Context First: A unified field theory of publishing. From Books in Browsers 2010. http://www.magellanmediapartners.com/index.php/article/context_first/ & http://vimeo.com/20179653

MECHANICS

We will turn the rough outline below into a proper class schedule on the second day (Jan 8) via a card-sorting exercise. Please bring your preference of seminar topics so we can map people to dates.

All seminar materials, resources, and student writing will be posted to the course website (http://tkbr.ccsp.sfu.ca) and publicly accessible. Essays are to be posted to the WordPress blog on tkbr; seminar notes and technical reports posted to our wiki (at http://tkbr.ccsp.sfu.ca:5001). Most written work will be peer-reviewed online as well. We will endeavour to showcase student work periodically on www.ccsp.sfu.ca as well.

Seminar presentations should rely on open technology wherever possible; no PowerPoint. Similarly, all written work is to be submitted online in open formats. Word is not an open nor a portable format. Don’t use it for that, ever.

ASSESSMENT STRUCTURE

Assessment is based on a combination of assignments, as follows. All work is to be posted online. Seminar schedule to be defined in class #2. There is no exam. Essay topics should be negotiated in advance.

60% – 3 essays (1000–1500 words) due Jan 29, Feb 26, Mar 26.
10% – 1 group technical investigation, documented on wiki.
20% – 2 seminars: one ‘theory,’ one ‘practice,’ slides/notes on wiki.
5% – Peer review of essays.
5% – Participation, online and in class.

TECHNICAL
INVESTIGATIONS

These ideally all have to do with the business of MPub (esp publishing student work). In groups of two, students will take on an R & D project such as one of the following. The work can additionally be presented as one of the seminars. Due dates to be negotiated. The following are example projects:

  • typography for onscreen reading of extended text (e.g., essays)
  • typography for print
  • TKBR theming/styling
  • wiki theming/styling
  • mobile theming
  • database for tracking submissions, or circ, or such
  • spreadsheets and pivots – possibly VPL open data
  • bibliographic data mining
  • twitterbots
  • OPDS feed
  • regex workshop
  • API integration. (e.g., Biblioshare)

OUTLINE

The following is a rough outline of the course’s coverage, in five parts. We will work out an actual schedule and detailed outline in a card-sorting exercise during session #2 on Wednesday, January 8th.

1. Publishing’s Post-Industrial Moment – Jan 13 to Jan 22

Publication and publics – post-industrial models – scarcity v abundance – fanfic and participatory culture

Jan 13 – Summer on Mary Meeker’s Internet Trends

Jan 15 – Alina on Scarcity vs. Abundance (Shirky)
Andrea on Alexis Madrigal’s “Day in the Life of a Digital Editor”
Rosie on Maria Popova & Brainpickings

Jan 20 – Amanda P on Fanfic,
Cass on Participatory Culture

Jan 22 – Emily on Imagined Communities

2. Network Realism – Jan 27 to Feb 19

History of the Net – structure the Web and the Internet – distributed systems – the link as rhetorical form – DH and ‘distant reading’ – Free and Open Source software – whither copyright?

Jan 27 – MICHAEL KOWALSKI of Padify

Jan 29 – ANNA VON VEH of Say Books
Tori on Carla Hesse’s “Rise of Intl. Property”

Feb 3 – Kaitlyn on History of the Net
Siobhan on The Electronic Labyrinth

Feb 5 – Brittany on Fitzpatrick’s Planned Obsolescence
Velma on Open Journal Systems
Diane on International/Digital Rights

Feb 10–14 Reading Break

Feb 17 – JOHN WILLINSKY of Stanford U on the deep roots of intellectual property

Feb 19 –  Shed on Network Realism
Amanda P on Link as Rhetorical Form

3. 21st Century Markets – Feb 24 to Mar 5

Rise of Google – True Scale of Amazon – Big Data – The Antigora – When is Good Enough? – Apple’s Store – the metadata problem

Feb 24 – LAURA DAWSON of Bowker

Feb 26 – Ria on Open Source Tools
Jesmine on Open Source Software
Til on the Antigora and network effects

Mar 3 – Alina on Amazon
Jesmine on Amazon
Mike on 21st century markets

Mar 5 – HAIG ARMEN of ECUAD on Interaction Design

4. Experience of Reading – Mar 10 to Mar 19

Content v Context – Durability v Ephemera – Immersive vs Interactive Reading – Email, Social Media, and the Stream paradigm – UX & IxD

Mar 10 – Brittany on Goodreads (& “Words with Friends”)
Emily on ‘waste culture’
Sydney on YouTube and Copyright (Stewart)
…PUB607 Launches

Mar 12 – Siobhan on “Post-Artifact Books” (CraigMod)
Rosie on The stream paradigm
Summer on User Experience Design

Mar 17 – Amanda S. on Context v Context
Kaitlyn on Context v Content
Andrea on data mining

Mar 19 – Ria on Ephemera v durability
Tori on Ephemera v Durability
Amanda S on “Good enough”

5. Production Paradigms – Mar 24 to Apr 2

Goldfarb’s HARP Model – Text Processing Tradition – regex (see Galey 2010) – DTP vs ML – Print as a subset of the Web – DH: New Opportunities?

Mar 24 – HUGH McGUIRE of PressBooks on CSS-driven print production
Alex on the push for EPUB3

Mar 26 – Sydney on immersive reading
Cass on experience of reading

Mar 31 – Velma on Print Production
Mike on Production Paradigms
Diane on DITA

Apr 2 – Shed on ONIX to Web
Til on Big Data

Final PUB607 presentations: April 9

READINGS

On the Post-Industrial

Matthew Stadler. 2010. “What is Publication?” Talk from the Richard Hugo House’s writer’s conference, Seattle, WA. May 21, 2010. A http://vimeo.com/14888791

Michael Warner. 2002. “Publics and Counterpublics.” in Quarterly Journal of Speech. 88.4. http://knowledgepublic.pbworks.com/f/warnerPubCounterP.pdf

John Seely Brown & Paul Duguid. 1996. “The Social Life of Documents.” First Monday, 1(1). http://firstmonday.org/ojs/index.php/fm/article/viewArticle/466/387

Alexis Madrigal. 2013. “A Day in the Life of a Digital Editor, 2013” The Atlantic. March 6, 2013. http://www.theatlantic.com/technology/archive/13/03/a-day-in-the-life-of-a-digital-editor-2013/273763/

Maria Popova. 2013. “Keynote,” O’Reilly Tools of Change for Publishing Conference. NYC, Feb 14, 2013. http://www.youtube.com/watch?v=t1k0bjmKitU

Mary Meeker. 2013. “Internet Trends.” from D11 Conference Kleiner Perkins Caufield Byers. http://www.kpcb.com/insights/2013-internet-trends

Douglas Rushkoff. 2010 “Chapter V: Scale” in Program or Be Programmed: Ten Commands for a Digital Age. OR Books. ch 5

Clay Shirky. 2009. “Newspapers and Thinking the Unthinkable.” http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/

Clay Shirky with Stephen Johnson. 2012. “How We Will Read: Clay Shirky.” Findings http://blog.findings.com/post/20527246081/how-we-will-read-clay-shirky

Carla Hesse. 2002. “The Rise of Intellectual Property 700 BC–AD2010: An Idea in the Balance.” Daedelus Spring 2002. http://www.amacad.org/publications/spring2002/hesse.pdf

James Boyle. 2008. The Public Domain: Enclosing the Commons of the Mind. Yale University Press. http://www.thepublicdomain.org/download/

Yochai Benkler. 2006. “Introduction” to The Wealth of Networks. New Haven: Yale University Press. Available at http://cyber.law.harvard.edu/wealth_of_networks/Main_Page

Yochai Benkler. 2002. “Coase’s Penguin, or, Linux and The Nature of the Firm.” Yale Law Journal 112. http://www.benkler.org/CoasesPenguin.html

James Grimmelmann. 2013. “Two Fair Use Rulings, One Clear Message.” PWxyz. http://blogs.publishersweekly.com/blogs/PWxyz/2013/12/06/james-grimmelmann-two-fair-use-rulings-one-clear-message/

Peter Brantley. 2013. “Google Books Eight Years Later…” Publishers Weekly. http://www.publishersweekly.com/pw/by-topic/industry-news/libraries/article/60185-ala-2014-preview-google-books-eight-years-later.html

Margaret Stewart. 2010. “How YouTube Thinks About Copyright.” Ted Talks. http://www.youtube.com/watch?v=UoX-YihV_ew

John W Maxwell. 2014. “Resisting Enclosure: Licences, Authorship, and the Commons.” in Dynamic Fair Dealing: Creating Canadian Culture Online, Wershler-Henry & Coombe, eds. http://tkbr.ccsp.sfu.ca/bits/ResistingEnclosure.pdf

On Emerging Models

Baldur Bjarnason. 2013. “Which Kind of Innovation?” www.baldurbjarnason.com http://www.baldurbjarnason.com/notes/the-ebook-innovation/

Peter Brantley. 2013. “The New Ones: The Only Horizon is Before Us.” PWxyz. http://blogs.publishersweekly.com/blogs/PWxyz/2013/04/29/the-new-ones-horizon/#more-15336

Kathleen Fitzpatrick. 2011. Planned Obsolescence: Publishing, Technology, and the Future of the Academy. NYU Press. http://mediacommons.futureofthebook.org/mcpress/plannedobsolescence/

Kristen Hilderman. 2011. “Life After Print: Revising the Editorial Strategy in Magazine Publishing.” MPub Project Report. http://tkbr.ccsp.sfu.ca/bits/Hilderman-LifeAfterPrint2011.pdf

Lisa Namakura. 2013. “Words with Friends: Socially Networked Reading on Goodreads” PMLA 128 (1) http://lnakamur.files.wordpress.com/2013/04/nakamura-22words-with-friends22-pmla.pdf

Nate Hoffelder. 2013. “There’s A Reason That No One in Publishing Bought Goodreads.” The Digital Reader. http://www.the-digital-reader.com/2013/03/30/theres-a-reason-that-no-one-in-publishing-bought-goodreads/#.UshFvfZnAfK

Andrew Wallenstein & Todd Spangler. 2013. “Epic Fail: The Rise and Fall of Demand Media.” Variety. http://variety.com/2013/biz/news/epic-fail-the-rise-and-fall-of-demand-media-1200914646/

Calls to Action

Brian O’Leary. 2013. “Disaggregating Supply.” Klopotek Publishers’ Forum 2013. http://www.magellanmediapartners.com/index.php/mmcp/article/disaggregating_supply/

Hugh McGuire. 2013. “A Publisher’s Job Is to Provide a Good API for Books.” O’Reilly TOC. http://toc.oreilly.com/2013/02/a-publishers-job-is-to-provide-a-good-api-for-books.html

James Bridle. 2013. “Hacking the Word.” BookTwo.org http://booktwo.org/notebook/hacking-the-word/

Peter Armstrong. 2011. “The Lean Publishing Manifesto.” LeanPub. http://leanpub.com/manifesto

John W Maxwell. 2013. “EBook Logic: We Can Do Better” Papers of the Bibliographical Society of Canada 51 (1). http://jps.library.utoronto.ca/index.php/bsc/article/view/20761/16996

On Production – Technical

Carolyn McNeillie, 2011. “An Introduction to HTML and CSS for EPUB” Ebound Canada. http://prezi.com/1jest0cxt2hp/an-introduction-to-html-and-css-for-epub

Bert Bos. 2012. “starting with HTML + CSS” W3C.org http://www.w3.org/Style/Examples/011/firstcss

Richard Ishida. 2012. “An Introduction to Writing Systems and UniCode.” rishida.net. http://rishida.net/docs/unicode-tutorial

Alschuler, Liora. 1995. ABCD…SGML: A User’s Guide to Structured Information. International Thomson Computer Press. Boston.

Alan Liu. 2013. “From Reading to Social Computing” in Price & Siemens (ed.) Literary Studies in a Digital Age: An Evolving Anthology. http://dlsanthology.commons.mla.org/from-reading-to-social-computing/

On Production – Conceptual

Baldur Bjarnason. 2013. “Great Text Transcends Nothing.” Studio Tendra. http://studiotendra.com/2013/12/17/great-text-transcends-nothing/

Bill McCoy. 2013. “Why Publishers are Making a Push for EPUB3 Now.” DigitalBookWorld. http://www.digitalbookworld.com/2013/why-publishers-are-making-a-push-for-epub3-now/

Craig Mod. 2013. “Subcompact Publishing.” @craigmod http://craigmod.com/journal/subcompact_publishing/

Craig Mod. 2012. “Unbindings and Edges.” @craigmod http://craigmod.com/satellite/unbinding/

Craig Mod. 2011. “Post-Artifact Books & Publishing.” @craigmod http://craigmod.com/journal/post_artifact/

Aaron Miller. 2013. “Real Pages Are All About Flow.” Medium. https://medium.com/design-ux/398f6a680b49

Liza Daly. 2013. “The UnXMLing of Books.” SafariFlow Blog. http://blog.safariflow.com/2013/02/01/the-unxmling-of-digital-books/

John W Maxwell & Kathleen Fraser. 2010. “Traversing the Book of MPub: An Agile, Web-first Publishing Model.” Journal of Electronic Publishing. 13 (3). http://quod.lib.umich.edu/cgi/t/text/text-idx?c=jep;view=text;rgn=main;idno=3336451.0013.303

Digital Methods

William J Turkel. 2013. “History 9877A: Digital Research Methods.” http://williamjturkel.net/teaching/history-9877a-digital-research-methods-fall-2013/

Alan Liu. 2013. “Digital Humanities Resources for Student Project-Building.” http://dhresourcesforprojectbuilding.pbworks.com/w/page/69244319/Digital%20Humanities%20Tools

Stephen Ramsay. 2004. “Databases” in A Companion to Digital Humanities, ed. Susan Schreibman, Ray Siemens, John Unsworth. Oxford: Blackwell, 2004. http://www.digitalhumanities.org/companion/

Aaron Swartz. A Programmable Web Unfinished manuscript. http://blog.programmableweb.com/2013/03/26/aaron-swartzs-programmable-web-an-unfinished-work/

Alan Galey. 2013. “The Enkindling Reciter: E-Books in the Bibliographical Imagination,” Book History 15. http://muse.jhu.edu/journals/book_history/v015/15.galey.html

Alan Galey. 2010. “Mechanick Exercises: The Question of Technical Competence in Digital Scholarly Editing,” in Electronic Publishing: Politics and Pragmatics. ed. Gabriel Egan. Tempe, AZ: Iter/ACMRS. 81–102. http://individual.utoronto.ca/alangaley/files/publications/Galey_Mechanick.pdf

Keep, McLaughlin, & Parmar. 1995. The Electronic Labyrinth. http://elab.eserver.org/elab.html

Peter Brantley. 2013. “The NSA’s Reading List.” PWxyz. http://blogs.publishersweekly.com/blogs/PWxyz/2013/07/17/on-the-nsas-reading-list/

Eben Moglen. 2012. “Freedom of Thought Requires Free Media,” from re:publica 2012 http://www.youtube.com/watch?v=sKOk4Y4inVY

Leave a Reply

Posts

Posts.

Leave a Reply

Syllabus 2014

PUB802: Technology and Evolving Forms of Publishing

Syllabus for Spring, 2014
Mondays, 1pm – 4pm & Wednesdays, 9:30am – 12:30pm
John Maxwell, jmax@sfu.ca

DESCRIPTION

PUB802 asks the fundamental question: Will the publishing industry as we know it survive the digital revolution?

There are two kinds of answer to this question. The affirmative one leads to further questions about how publishers will adapt to a digital world; how will book and magazine publishing reorient, evolve, and/or hold ground in the face of a dominantly digital environment. The negative answer leads to further questions about what publishing might mean in the decades to come, who will be doing it, and what will be the critical dynamics involved.

PUB802 is more about ideas than about technologies. Digital technologies come and go quickly, far too quickly to devote a graduate seminar to mastering them. We try to think intead of technology as a stream or river running past. We are less interested in the individual waves and eddies than the larger geological structures that shape the river’s flow in a more durable sense.

PUB802 is a graduate seminar, but I like to think of the class as community of inquiry in which we collaboratively build a set of ideas and interpretations. That is, we collectively develop a shared culture of technology practice. You should expect to be challenged, and to express your position on topics and issues as they arise. Most importantly, you should expect to get opinions where you didn’t have them before, and to develop the ones you did have.

That said, there is no good thinking without making. PUB802 is about reading and writing and discussing, and it is also about craft. There is no writing in PUB802 without publishing online. PUB802 happens in room 3122, but it also happens in a number of online spaces: on tkbr.ccsp.sfu.ca (via both WordPress and wiki), in Twitter and whatever other social formats we come to inhabit. We will write, and publish, and also actively shape our writing and reading contexts…

PRE-READING

Virginia Woolf. 1929. A Room of One’s Own. (several free e-text versions are available online)

Richard Nash. 2013. “What is the Business of Literature?” Virginia Quarterly Review. (http://www.vqronline.org/articles/2013/spring/nash-business-literature/)

James Bridle. 2011 & 2012. “Seven Posts about the Future” (http://booktwo.org/seven-posts-about-the-future/) and “Six Posts about the Present” (http://booktwo.org/six-posts-about-the-present/). BookTwo.org

O’Leary. Context First: A unified field theory of publishing. From Books in Browsers 2010. http://www.magellanmediapartners.com/index.php/article/context_first/ & http://vimeo.com/20179653

MECHANICS

We will turn the rough outline below into a proper class schedule on the second day (Jan 8) via a card-sorting exercise. Please bring your preference of seminar topics so we can map people to dates.

All seminar materials, resources, and student writing will be posted to the course website (http://tkbr.ccsp.sfu.ca) and publicly accessible. Essays are to be posted to the WordPress blog on tkbr; seminar notes and technical reports posted to our wiki (at http://tkbr.ccsp.sfu.ca:5001). Most written work will be peer-reviewed online as well. We will endeavour to showcase student work periodically on www.ccsp.sfu.ca as well.

Seminar presentations should rely on open technology wherever possible; no PowerPoint. Similarly, all written work is to be submitted online in open formats. Word is not an open nor a portable format. Don’t use it for that, ever.

ASSESSMENT STRUCTURE

Assessment is based on a combination of assignments, as follows. All work is to be posted online. Seminar schedule to be defined in class #2. There is no exam. Essay topics should be negotiated in advance.

60% – 3 essays (1000–1500 words) due Jan 29, Feb 26, Mar 26.
10% – 1 group technical investigation, documented on wiki.
20% – 2 seminars: one ‘theory,’ one ‘practice,’ slides/notes on wiki.
5% – Peer review of essays.
5% – Participation, online and in class.

TECHNICAL
INVESTIGATIONS

These ideally all have to do with the business of MPub (esp publishing student work). In groups of two, students will take on an R & D project such as one of the following. The work can additionally be presented as one of the seminars. Due dates to be negotiated. The following are example projects:

  • typography for onscreen reading of extended text (e.g., essays)
  • typography for print
  • TKBR theming/styling
  • wiki theming/styling
  • mobile theming
  • database for tracking submissions, or circ, or such
  • spreadsheets and pivots – possibly VPL open data
  • bibliographic data mining
  • twitterbots
  • OPDS feed
  • regex workshop
  • API integration. (e.g., Biblioshare)

OUTLINE

The following is a rough outline of the course’s coverage, in five parts. We will work out an actual schedule and detailed outline in a card-sorting exercise during session #2 on Wednesday, January 8th.

1. Publishing’s Post-Industrial Moment – Jan 13 to Jan 22

Publication and publics – post-industrial models – scarcity v abundance – fanfic and participatory culture

Jan 13 – Summer on Mary Meeker’s Internet Trends

Jan 15 – Alina on Scarcity vs. Abundance (Shirky)
Andrea on Alexis Madrigal’s “Day in the Life of a Digital Editor”
Rosie on Maria Popova & Brainpickings

Jan 20 – Amanda P on Fanfic,
Cass on Participatory Culture

Jan 22 – Emily on Imagined Communities

2. Network Realism – Jan 27 to Feb 19

History of the Net – structure the Web and the Internet – distributed systems – the link as rhetorical form – DH and ‘distant reading’ – Free and Open Source software – whither copyright?

Jan 27 – MICHAEL KOWALSKI of Padify

Jan 29 – ANNA VON VEH of Say Books
Tori on Carla Hesse’s “Rise of Intl. Property”

Feb 3 – Kaitlyn on History of the Net
Siobhan on The Electronic Labyrinth

Feb 5 – Brittany on Fitzpatrick’s Planned Obsolescence
Velma on Open Journal Systems
Diane on International/Digital Rights

Feb 10–14 Reading Break

Feb 17 – JOHN WILLINSKY of Stanford U on the deep roots of intellectual property

Feb 19 –  Shed on Network Realism
Amanda P on Link as Rhetorical Form

3. 21st Century Markets – Feb 24 to Mar 5

Rise of Google – True Scale of Amazon – Big Data – The Antigora – When is Good Enough? – Apple’s Store – the metadata problem

Feb 24 – LAURA DAWSON of Bowker

Feb 26 – Ria on Open Source Tools
Jesmine on Open Source Software
Til on the Antigora and network effects

Mar 3 – Alina on Amazon
Jesmine on Amazon
Mike on 21st century markets

Mar 5 – HAIG ARMEN of ECUAD on Interaction Design

4. Experience of Reading – Mar 10 to Mar 19

Content v Context – Durability v Ephemera – Immersive vs Interactive Reading – Email, Social Media, and the Stream paradigm – UX & IxD

Mar 10 – Brittany on Goodreads (& “Words with Friends”)
Emily on ‘waste culture’
Sydney on YouTube and Copyright (Stewart)
…PUB607 Launches

Mar 12 – Siobhan on “Post-Artifact Books” (CraigMod)
Rosie on The stream paradigm
Summer on User Experience Design

Mar 17 – Amanda S. on Context v Context
Kaitlyn on Context v Content

Mar 19 – Ria on Ephemera v durability
Tori on Ephemera v Durability
Amanda S on “Good enough”

5. Production Paradigms – Mar 24 to Apr 2

Goldfarb’s HARP Model – Text Processing Tradition – regex (see Galey 2010) – DTP vs ML – Print as a subset of the Web – DH: New Opportunities?

Mar 24 – HUGH McGUIRE of PressBooks on CSS-driven print production
Alex on the push for EPUB3

Mar 26 – Sydney on immersive reading
Cass on experience of reading
JMax on regex.

Mar 31 – Velma on Print Production
Mike on Production Paradigms
Diane on DITA

Apr 2 – Shed on ONIX to Web
Til on Big Data
Andrea on data mining

Final PUB607 presentations: April 9

READINGS

On the Post-Industrial

Matthew Stadler. 2010. “What is Publication?” Talk from the Richard Hugo House’s writer’s conference, Seattle, WA. May 21, 2010. A http://vimeo.com/14888791

Michael Warner. 2002. “Publics and Counterpublics.” in Quarterly Journal of Speech. 88.4. http://knowledgepublic.pbworks.com/f/warnerPubCounterP.pdf

John Seely Brown & Paul Duguid. 1996. “The Social Life of Documents.” First Monday, 1(1). http://firstmonday.org/ojs/index.php/fm/article/viewArticle/466/387

Alexis Madrigal. 2013. “A Day in the Life of a Digital Editor, 2013” The Atlantic. March 6, 2013. http://www.theatlantic.com/technology/archive/13/03/a-day-in-the-life-of-a-digital-editor-2013/273763/

Maria Popova. 2013. “Keynote,” O’Reilly Tools of Change for Publishing Conference. NYC, Feb 14, 2013. http://www.youtube.com/watch?v=t1k0bjmKitU

Mary Meeker. 2013. “Internet Trends.” from D11 Conference Kleiner Perkins Caufield Byers. http://www.kpcb.com/insights/2013-internet-trends

Douglas Rushkoff. 2010 “Chapter V: Scale” in Program or Be Programmed: Ten Commands for a Digital Age. OR Books. ch 5

Clay Shirky. 2009. “Newspapers and Thinking the Unthinkable.” http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/

Clay Shirky with Stephen Johnson. 2012. “How We Will Read: Clay Shirky.” Findings http://blog.findings.com/post/20527246081/how-we-will-read-clay-shirky

Carla Hesse. 2002. “The Rise of Intellectual Property 700 BC–AD2010: An Idea in the Balance.” Daedelus Spring 2002. http://www.amacad.org/publications/spring2002/hesse.pdf

James Boyle. 2008. The Public Domain: Enclosing the Commons of the Mind. Yale University Press. http://www.thepublicdomain.org/download/

Yochai Benkler. 2006. “Introduction” to The Wealth of Networks. New Haven: Yale University Press. Available at http://cyber.law.harvard.edu/wealth_of_networks/Main_Page

Yochai Benkler. 2002. “Coase’s Penguin, or, Linux and The Nature of the Firm.” Yale Law Journal 112. http://www.benkler.org/CoasesPenguin.html

James Grimmelmann. 2013. “Two Fair Use Rulings, One Clear Message.” PWxyz. http://blogs.publishersweekly.com/blogs/PWxyz/2013/12/06/james-grimmelmann-two-fair-use-rulings-one-clear-message/

Peter Brantley. 2013. “Google Books Eight Years Later…” Publishers Weekly. http://www.publishersweekly.com/pw/by-topic/industry-news/libraries/article/60185-ala-2014-preview-google-books-eight-years-later.html

Margaret Stewart. 2010. “How YouTube Thinks About Copyright.” Ted Talks. http://www.youtube.com/watch?v=UoX-YihV_ew

John W Maxwell. 2014. “Resisting Enclosure: Licences, Authorship, and the Commons.” in Dynamic Fair Dealing: Creating Canadian Culture Online, Wershler-Henry & Coombe, eds. http://tkbr.ccsp.sfu.ca/bits/ResistingEnclosure.pdf

On Emerging Models

Baldur Bjarnason. 2013. “Which Kind of Innovation?” www.baldurbjarnason.com http://www.baldurbjarnason.com/notes/the-ebook-innovation/

Peter Brantley. 2013. “The New Ones: The Only Horizon is Before Us.” PWxyz. http://blogs.publishersweekly.com/blogs/PWxyz/2013/04/29/the-new-ones-horizon/#more-15336

Kathleen Fitzpatrick. 2011. Planned Obsolescence: Publishing, Technology, and the Future of the Academy. NYU Press. http://mediacommons.futureofthebook.org/mcpress/plannedobsolescence/

Kristen Hilderman. 2011. “Life After Print: Revising the Editorial Strategy in Magazine Publishing.” MPub Project Report. http://tkbr.ccsp.sfu.ca/bits/Hilderman-LifeAfterPrint2011.pdf

Lisa Namakura. 2013. “Words with Friends: Socially Networked Reading on Goodreads” PMLA 128 (1) http://lnakamur.files.wordpress.com/2013/04/nakamura-22words-with-friends22-pmla.pdf

Nate Hoffelder. 2013. “There’s A Reason That No One in Publishing Bought Goodreads.” The Digital Reader. http://www.the-digital-reader.com/2013/03/30/theres-a-reason-that-no-one-in-publishing-bought-goodreads/#.UshFvfZnAfK

Andrew Wallenstein & Todd Spangler. 2013. “Epic Fail: The Rise and Fall of Demand Media.” Variety. http://variety.com/2013/biz/news/epic-fail-the-rise-and-fall-of-demand-media-1200914646/

Calls to Action

Brian O’Leary. 2013. “Disaggregating Supply.” Klopotek Publishers’ Forum 2013. http://www.magellanmediapartners.com/index.php/mmcp/article/disaggregating_supply/

Hugh McGuire. 2013. “A Publisher’s Job Is to Provide a Good API for Books.” O’Reilly TOC. http://toc.oreilly.com/2013/02/a-publishers-job-is-to-provide-a-good-api-for-books.html

James Bridle. 2013. “Hacking the Word.” BookTwo.org http://booktwo.org/notebook/hacking-the-word/

Peter Armstrong. 2011. “The Lean Publishing Manifesto.” LeanPub. http://leanpub.com/manifesto

John W Maxwell. 2013. “EBook Logic: We Can Do Better” Papers of the Bibliographical Society of Canada 51 (1). http://jps.library.utoronto.ca/index.php/bsc/article/view/20761/16996

On Production – Technical

Carolyn McNeillie, 2011. “An Introduction to HTML and CSS for EPUB” Ebound Canada. http://prezi.com/1jest0cxt2hp/an-introduction-to-html-and-css-for-epub

Bert Bos. 2012. “starting with HTML + CSS” W3C.org http://www.w3.org/Style/Examples/011/firstcss

Richard Ishida. 2012. “An Introduction to Writing Systems and UniCode.” rishida.net. http://rishida.net/docs/unicode-tutorial

Alschuler, Liora. 1995. ABCD…SGML: A User’s Guide to Structured Information. International Thomson Computer Press. Boston.

Alan Liu. 2013. “From Reading to Social Computing” in Price & Siemens (ed.) Literary Studies in a Digital Age: An Evolving Anthology. http://dlsanthology.commons.mla.org/from-reading-to-social-computing/

On Production – Conceptual

Baldur Bjarnason. 2013. “Great Text Transcends Nothing.” Studio Tendra. http://studiotendra.com/2013/12/17/great-text-transcends-nothing/

Bill McCoy. 2013. “Why Publishers are Making a Push for EPUB3 Now.” DigitalBookWorld. http://www.digitalbookworld.com/2013/why-publishers-are-making-a-push-for-epub3-now/

Craig Mod. 2013. “Subcompact Publishing.” @craigmod http://craigmod.com/journal/subcompact_publishing/

Craig Mod. 2012. “Unbindings and Edges.” @craigmod http://craigmod.com/satellite/unbinding/

Craig Mod. 2011. “Post-Artifact Books & Publishing.” @craigmod http://craigmod.com/journal/post_artifact/

Aaron Miller. 2013. “Real Pages Are All About Flow.” Medium. https://medium.com/design-ux/398f6a680b49

Liza Daly. 2013. “The UnXMLing of Books.” SafariFlow Blog. http://blog.safariflow.com/2013/02/01/the-unxmling-of-digital-books/

John W Maxwell & Kathleen Fraser. 2010. “Traversing the Book of MPub: An Agile, Web-first Publishing Model.” Journal of Electronic Publishing. 13 (3). http://quod.lib.umich.edu/cgi/t/text/text-idx?c=jep;view=text;rgn=main;idno=3336451.0013.303

Digital Methods

William J Turkel. 2013. “History 9877A: Digital Research Methods.” http://williamjturkel.net/teaching/history-9877a-digital-research-methods-fall-2013/

Alan Liu. 2013. “Digital Humanities Resources for Student Project-Building.” http://dhresourcesforprojectbuilding.pbworks.com/w/page/69244319/Digital%20Humanities%20Tools

Stephen Ramsay. 2004. “Databases” in A Companion to Digital Humanities, ed. Susan Schreibman, Ray Siemens, John Unsworth. Oxford: Blackwell, 2004. http://www.digitalhumanities.org/companion/

Aaron Swartz. A Programmable Web Unfinished manuscript. http://blog.programmableweb.com/2013/03/26/aaron-swartzs-programmable-web-an-unfinished-work/

Alan Galey. 2013. “The Enkindling Reciter: E-Books in the Bibliographical Imagination,” Book History 15. http://muse.jhu.edu/journals/book_history/v015/15.galey.html

Alan Galey. 2010. “Mechanick Exercises: The Question of Technical Competence in Digital Scholarly Editing,” in Electronic Publishing: Politics and Pragmatics. ed. Gabriel Egan. Tempe, AZ: Iter/ACMRS. 81–102. http://individual.utoronto.ca/alangaley/files/publications/Galey_Mechanick.pdf

Keep, McLaughlin, & Parmar. 1995. The Electronic Labyrinth. http://elab.eserver.org/elab.html

Peter Brantley. 2013. “The NSA’s Reading List.” PWxyz. http://blogs.publishersweekly.com/blogs/PWxyz/2013/07/17/on-the-nsas-reading-list/

Eben Moglen. 2012. “Freedom of Thought Requires Free Media,” from re:publica 2012 http://www.youtube.com/watch?v=sKOk4Y4inVY

Leave a Reply