Pub 350 – Marketing for Book Publishers
Students of PUB 350 will study the best practices of contemporary book marketing in relation to how publishers attempt to estimate a readership for a book, how they attempt to place that book in sizeable quantities in different retail channels and how they attempt to trigger an “information cascade” that will cause their book to become the one of the very few “hits” that dominate bestseller lists. Publishers attempt to do all this for less than a dollar per book.
Current course outline:
