Marketing Magazines Online: Communicating more effectively with your audience
SUMM 496
WEDNESDAY, July 26 2012
9:00am-5:00pm
$225.00 CDN (includes course material)
Having a website does not mean that people are visiting it or engaging with it. Learn how to find your audience, build buzz, and generate traffic that leads to repeat visits. Understand how to find your online community, how to join the conversation, how to monitor the web, and how to provide value to the community.
In this one-day workshop, you will review the basics of online marketing for magazines focusing on traffic-building strategies and social media. You will receive expert tips on developing a web strategy, marketing plan, and optimized content. You will also learn best practices in marketing, writing, and editing for the web. Marketing is more than the message; it is about engagement and conversation. Learn to add value to the conversation rather than just push your message. Review value-added content options such as blogs, podcasts, video, and e-newsletters, budget requirements, metrics (ways to measure campaign success), and branding and positioning on the web.
FACULTY
Lisa Manfield is the editor of BCLiving.ca, Canada Wide Media’s first online-only magazine. In her 15 years in print and online publishing, she has also been managing editor at Orato.com, marketing manager at TheTyee.ca, contributing editor for Backbone Magazine, business and finance editor at Suite101.com, associate editor at CGA Magazine, and editor of Realm magazine. As a publishing consultant, she has developed print and online content, marketing collateral, and courseware for Canada Wide Media, UBC, CBC TV, the Knowledge Network, WorkSafeBC, the BC and Alberta Magazine Publishers Associations, and Magazines Canada. She was a member of the editorial collective of Room literary journal for eight years, and on the board of directors for the Magazine Association of BC. She also teaches Writing and Editing for the Web for SFU’s Writing and Publishing Program.
