Simon Fraser University

MPub Project Reports

MPub Project Reports

Year

Student

Project Report

Host

2008

Boullard, Lise

Finding Out What Women Want: Research Practices and the Launch of Best Health Magazine

Reader’s Digest Magazine


Boyd, Carolyn

Online Marketing for Book Publishers: A Case Study of Arsenal Pulp Press and Chronicle Books

Arsenal Pulp Press Chronicle Books

Croll, Jennifer

A Year on The Block: A New Magazine for the Suburbs – And the City

The Block

Dobuzinkis, Caroline

Magazines Move Online: The Mother Jones Web Model

Mother Jones

Drake, Caitlin

From Conception to the Press: Considerations for Publishing an Emergent Reader Series

Raincoast Books

Ellis, Chris

Teething The Walrus: Circulation Management at a Post-Launch Canadian Magazine

The Walrus

Fok, Wesley

Trading Pages: Using Software to Manage Editorial Workflows at Small Cultural Magazines


Gidney, Holland

Understanding the Canadian Small-Magazine Landscape: Mapping a Route to Viability for Spacing

Spacing Magazine

Horel, Julia

Feminist-Informed Process Management at Second Story Press

Second Story Press

Morris, Julie

Building Books from Books: The Next Page in Publishing

D&M Publishers

Page, Marieve

Going Digital: A Guide for Book Publishers

D&M Publishers

Powell, Jennifer

Rights or Distribution: An Analysis of Factors Influencing Publishers’ Ability to Sell

Simon & Schuster Raincoast Books


Wilmot, Andrew

Gekiga into English: Translating the Words, Images, and Culture of Yoshihiro’s A Drifting Life

Drawn and Quarterly

2007

Brill, Paula

A Case Study for Collaboration: Producing and Marketing Bloomsbury Children’s Books in the UK, US and Germany

Bloomsbury Books

Erickson, Lesley

One Thing After Another: Book Series and Navigating the Crisis in Scholarly Publishing – A Case Study

UBC Press


Grabham, Elizabeth

The Real World of Biographic Data: Managing and Exchanging Marketing Data at Arsenal Pulp Press

Arsenal Pulp Press

Knight, Alison

The Tangled Web: Managing and Confronting Scholarly Ebook Production at UBC Press

UBC Press

Kordic, Lara

What Your Magazine is Trying to Tell You: An Analysis of Language and Discourse in Western Living and The Block

The Block

Western Living

Law, Melanie

Perks of Controlled Circ: A Case Study of the Distribution Practices of Vancouver and Western Living Magazines

Transcontinental


Lu, Qian (Joy)

Exploring an Ethnic Weekly: Dawa Business Press and Its Community

Dawa Business Press

Matthew, Robyn

Entering a New Market: Oxford University Press Canada’s Foray into French-as-a-Second-Language Publishing

Oxford University Press Canada

Morrison-Reed, Charlotte

Cost of a Culture: Publishing Practices and Financial Returns for Fiction and Nonfiction

Key Porter Books

Pearson Publishing


Richmond, Cindy

Co-publishing in the Visual Arts: The Production of Rebecca Belmore: Fountain for the 2005 Venice Biennale

Kamloops Art Gallery

Morris and Helen Belkin Art Gallery

Warsame, Burhaan

The Canadian Broadcast Standard Council’s Ethnocultural Outreach and Equitable Portrayal Project

Canadian Broadcast Standards Council

Yang, Grace Binbin

Title Development Strategies and Processes of School Publishing at Pearson Education Canada

Pearson Publishing

2006

Caya, Sandra

Managing The Everyday Activist: A Complex Editorial Project

House of Anansi.

Chang, Jen

The SAMPLE Experience: The Development of a Rich Online Mathematics Learning Environment

SFU

Davidson, Christine

The Great Canadian Literary Hunt: An Extension of This Magazine’s Brand Identity

This Magazine

Dingle, Sarah

Canadian Books to Readers Everywhere: An Evaluation of Book Policy Development at the Department of Canadian Heritage

Department of Heritage

Esseh, Samuel Smith

The Open Access (Open Journal Systems) Paradigm and the Production of Scholarly Journals in Developing Countries

Open Journal System

Growe, Amanada

Publishing a Canadian Business Memoir: A Case Study

Greystone Books

Gu, Richard

The Establishment of Bertelsmann in China

Bertelsman Asia


Mancini, Kimberly

Navigating the Challenges of the Art Book Market: Co-publishing Raven Travelling

D&M Publishers Vancouver Art Gallery


Pi, Susan

Online Publicity and Marketing in a Book Publishing House

Chronicle Books

Sinclair, Kathy

Academic Sales for Literary Publishers: A Study of Nightwood Editions and the College Market

Nightwood Editions

Williams, Erin

The Chapters Effect on British Columbia-Based Literary Publishers

Talon Books

Young, Heather

More Than A Pretty Book Idea: A Self-Publisher’s Perspective on Development, Marketing, and Sales


2005

Brand, Megan

Outsourcing Academia: How Freelancers Facilitate the Scholarly Publishing Process

UBC Press

Cairns, Alison

An Analysis of the Operation of the University of British Columbia Press with an Emphasis on Scholarly Editing

UBC Press

Cecil, Cynthia

The Production and Promotion of The Conquests of Mexico Trilogy by George Szanto

XYZ Publishing

Chan, Jessica

Where the Rice Cooks: Connecting Text and Community at Ricepaper Magazine Through Developing a Content Management System

Ricepaper

Cheung, Iva

The Editorial Handbook: A Comprehensive Document to Guide Authors Through the Editorial Process at Douglas & McIntyre Publishing Group

D&M Publishers

Hernandez Fisher, Carlos

The Design Process of The Legend of Wild Man Fischer


Huang, Xiaoyan

From Survival to Profit: A Canadian Book Publishers’ Guide to China, The World’s Largest Market

Lingo Media

McCarroll, Julie

The New Press: A Not-for-Profit in American Publishing

The New Press

McCarron, Marina

Marketing in Education Publishing: A Case Study of Textbook Sales Between Competing Publishers

Nelson Education

MacNeill, Tatiana

Technology and Design: Vancouver Magazine Before and After Desktop Publishing


Transcontinental

Read, Peter

Birds of the Raincoast: Some Reflections on Production and Process Management

Harbour Publishing

Seller, Shyla

Implications of Authorship: The Author/Editor Relationship from Proposal to Manuscript

Greystone Books


White, Trena

Excavating the Slush Pile at McClelland & Stewart

McClelland & Stewart

2004

Ahmed, Eman

CIDA Publications and the Construction of Canadian (Inter)national Identity

Canadian International Development Agency

Bruyneel, Kent

This is Why You Turn it Into Paper: Making a Book from forgetmagazine.com

forgetmagazine.com

Bundon, Jesse

Learning from History: The Development of the Higher Education List at Oxford University Press Canada

Oxford University Press Canada

Finkelstein, Jesse

Blueprint for a Book: Formulating a Meaningful Author-Publisher Contract


Gontard, Elisabeth

Raising the Revenue at a Small-Circulation Magazine: Geist Magazine Pursues National Advertisers

Geist


Johnson, Keisha

Building and Sustaining Circulation Levels in a Fluid Environment with Constrained Resources

Canada Wide Magazines and Communication Limited

Ma, Gloria

Juggling Magazines, People, and Computers: Implementing an ERP System at Canada Wide Magazines

Canada Wide Magazines and Communication Limited

MacDonald, Anna Kate

Anansi.ca: Selling Books Online

House of Anansi

Sanderson, Heather

A PExODyssey: Bibliographic Data Management and the Implementation of PExOD at the Dundurn Group

Dundurn Group


Seepaul, Kelli

Raincoast Books: Creating a Relationship with the Film and Television Industry

Raincoast Books

2003

Cooper, Deborah

The Scholarly Review Process at the University of Toronto Press

University of Toronto Press

Desmarais, Robert

Sharon: A Case Study of the Role of Market Research, Branding, and Database Development at Academy Chicago Publishers

Academy Chicago Publishers

Gillis, Maureen

Branding the Borzoi: Imprint Branding and the Knopf Canada List

Knopf Canada

Juby, Susan

Admitting Impediment: Negotiating Dynamics in the Writer-Publisher Relationship


Holder, Jennifer

The Art and Science of Choosing Literary Books that Sell: Acquisitions Decision-Making at Penguin UK

Penguin UK

Howell,Tom

The Dictionary Department at Oxford University Press Canada

Oxford University Press Canada

Long, Siobhan

Marketing a Message: Harry Potter and the Role of Marketing and Publicity in Raincoast Books’ Ancient-Forest-Friendly Initiative

Raincoast Books

Nicholson, Genevieve

Raincoast Books Distribution Limited: A Case Study of Raincoast’s Sales and Marketing Management Process

Raincoast Books

O’Grady, Matthew

The 2003 Relaunch of Vancouver Magazine

Vancouver Magazine

Quin, Anicka

Nine Years and Counting: The Canadian Magazine Industry Faces the Internet


Torres, Ana

Internal and External Branding the Lines and Imprints of Raincoast Books Ltd.

Raincoast Books

2002

Caldwell, Kelli

Why Celebrate? Publicizing Harper’s Magazine at One Hundred and Fifty Years

Harper’s Magazine

Campbell, Alistair

Textbooks Going Digital?  The Debut of an E-Learning Platform


Khosla, Sona

University Presses and Electronic Publishing


Johnston, Elsa

Competitive Colleagues: A Study of the Acquisition Process at Random House of Canada

Random House Canada

Mayes, Sarah

Vision in Book Publishing: An Exploration of Information-Sharing Practices at Penguin

Penguin Group Canada

McLean, Melva

Pushing Pulp Back to Academia: A Case Study of a Trade Publisher Seeking Academic Course Adoptions


Pereira, Judith

The Relaunch of Report on Business Magazine

Report on Business

Provencal, Johanne

In Pursuit of Stability and Sustainability: A Strategic Plan for the British Columbia Association of Magazine Publishers

BC Association of Magazine Publishers

Roberts, Anthony

Copyright Security Issues in Developing an Internet Publishing Strategy: The Experience of FilmIndustry.com

filmindustry.com

Sedlmair, Aurelia

A Case Study of the Development and Production of Internet Guide Books by Wilhelm Heyne Verlag GmbH & Co. KG

Wilhelm Heyne Verlag GmbH & Co.

Zuidinga, Karyn

Information Architecture as an Editorial Process: A Case Study of the Team Reef Web Site


2001

Aitken, Carol

Information Architecture from a Usability Perspective


Hill, Christopher

Ancillary Opportunities: Extending the Canadian Geographic Brand

Canadian Geographic

Jeske, Karsten

Building a Successful Third-Generation E-Commerce Application


Lawrence, Andrew

The Evolving Textbook: The Development and Marketing of New-Media Products in Educational Publishing


Lemay, Laura

Marketing on the Edge: A Study of Marketing at Arsenal Pulp Press

Arsenal Pulp Press

Lindig, Brigitte

Canadian and Mexican Horizontal Internet Portals: Gateways to an Online World of Opportunities?


Lomonaco, Maripili

Cross-media Publishing: Publishing Strategies and Solutions in the Digital World


Pryce, Christine

Revisiting and Reassessing the Launching of Guestlife Vancouver (2000-2001 Edition)

Guestlife Vancouver

Shoichet, Jillian

E-Book Publishing: McClelland & Stewart and the Launch eBookstore Program

McClelland & Stewart

2000

Ahmad, Anne

Geist in the Machine: A Case Study of a Literary Magazine

Geist

Alpin-Peyton, Karen

Beyond Survival: The Metamorphosis of Arsenal Pulp Press

Arsenal Pulp Press

Bidwell, Medbh

McClelland & Stewart’s New-Format Reprints: Creating a Line from a Backlist

McClelland & Stewart

Brealey, Chad

The Reader’s Marketplace: The Development of a North American Specialty Retail Sales and Distribution System for Blue – The Adventure Lifestyle Magazine

Lifestyle Magazine

Carson, Leslie

The Nature of Marketing in Higher Education Publishing


Cunningham, Stephanie

Extending the Brands of Vancouver and Western Living Magazines: GuestLife Vancouver and Style 2000.


Transcontinental

Guthrie, Adrienne

Back in Print: The Canadian Encyclopedia: Year 2000 Edition

The Canadian Encyclopedia

Riggs, Craig

Electric Pages: Adapting the Encyclopedia of British Columbia to the Digital Media

Harbour Publishing

Scala, Maria

The New Face of Canadian Publishing: A Corporate History and Analysis of Alfred A. Knopf Canada

Alfred A. Knopf Canada

Trottier, Monique

Raincoast Book Distribution Ltd. An Ever-Evolving Entity

Raincoast Book Distribution Ltd

Visser, Marjolein

An Analysis of Project Management in the Book-Publishing Process


1999

Bailey, Rhonda

The Editor as Merlin:  A Case Study of the Editing Process for Zigzag:  A Life on the Move by James Houston

McClelland & Stewart

Canuto, Luisa

Diving into the Internationial Marketplace: Assessing the Possibilities for Canadian Small Presses


Chicilo, Moira

The Nature and Marketing of Corporate-sponsored Books


Dosil, Roberto

Editorial Universitaria de Buenos Aires (EUdeBA): A Portrait of the Operations of a University Press in South America.


Doust, Simone

Two Countries, Two Publishers: Canada and India


Duff, Kate

Electronically-based Scholarly Journal Publishing: Assessing the Impact of Publishing Partnerships


France, Cathryn

A Case Study of a Pop Culture Book: From Concept to Completion


Livingstone, Carma

Into the Web: How a Small Publisher in India found Its Way onto the Internet.


MacInnes, Rani

AlbertaWorks: The Integration of a Stand-Alone Directory Into a Periodical Publishing Company


Nash, Leanne

Duthie Books: A Case Study of an Independent Bookseller in a Time of Change


Duthie Books



Sligl, Barbara

Launching a New Hybrid: A Consumer-cum-Customer Magazine


Sullivan, Ross

A Case Study of Canada Wide Magazine’s Pacific Golf: An Assessment of a Publication in Transition

Canada Wide

Szolga, Catherine

An Overview of the Japanese Localization and Multimedia Markets in a Growing Cross-Media World


Vegh, Aaron

Global biodiversity: An Attempt to Repurpose a Public Sector Institutional Periodical for Public Consumption


Wallace, Louise

The Impact of Editorial Coverage in Western Living Magazine

Western Living

Young-Ing

Understanding Peoples on their Own Terms: A Rationale and Proposal for an Aboriginal Style Guide



1998

Canty, Daniel

Invisible Writing:  An Account of Writing for Multimedia


Clark, Louise

Success in the Marketplace: The Perils of Placement The Positioning of Three Titles in the Canadian Marketplace


Eckel, Ron

A Guide to, and a Case Study of, Managing Subsidiary Rights in Canada


Long, Fiona

Production Pal:  An Internet Tool for Doubleday Canada Ltd.:  Internet Commerce in a Book Publishing Context

Doubleday Canada Ltd


Lynch, Cynthia

The Bre-X Fraud: A Case Study in Producing and Selling an Instant Book

McClelland & Stewart

Mayers, Genevieve

Electronic Commerce Publishing: A Study of the Ergonomics of a Online Catalog Production Tool and the Elaboration of the Production Process Model


Pauls, Naomi

What the Hell Happened? Anthologizing an Alternative Weekly: From Concept to Reality


1997

Best, Theresa

Participating in Rights Sales and the Frankfurt Book Fair: A Discussion and Guide for Canadian Publishers


Joyce, Tonja

The Impact of the Internet on Company Books: An Investigation


Maxwell, John

House of Words:  Designing Text and Community in Multi-User Object-Oriented Environments

Open Learning Agency, BC

Prendergast, Erin

Selling Beyond Our Borders: Canada’s Book Trade and the Global Marketplace


Schimpky, David

The Debt to Pleasure:  A Case Study of the Role of Publicity and Promotion in the Marketing of Books at McClelland & Stewart

McClelland & Stewart

Straus, Laila

Praxis Centre for Screenwriters and the Scripts for Option Catalogue

Praxis Centre for Screenwriters

1995

Hayward, Michael

Publishing an Internet Magazine: Controlled Circulation Publications in an Uncontrolled Medium


1994

Laughy, Bette

Proposal for an Instructional Design and Publishing Centre at Kwantlen College


Kwantlen College

1993

Duxbury, Nancy

Exploring the Role of a University Press in Cyberspace: Establishing An Online Books-in-Print Catalogue