Contents

Foreword by John Maxwell

Introduction

Project Summary: The Book of MPub

Project Summary: netCase Editorial Workflow System

Project Summary: A Revised Program Website

How Do You Solve a Problem Like the eBook? by Kristen Gladiuk

E-textbooks and Content Delivery by Suzette Smith

Maybe Not So Easy-Peasy: The Shift from “P” to “E” Catalogues by Chelsea Theriault

The Struggles of Ebook Pricing by Emma Tarswell

Are Libraries Dying? Ebooks and the Future of Libraries by Kelsey Everton

I Dare You to Say “Reader Engagement” One More Time by Katerina Ortakova

On the Inside Looking Out: Is There Profitability in the Blogging Long Tail? by Cari Ferguson

Take It! No, It’s Yours, Really! The Excellent Inevitability of Free by Shannon Smart

Excel Pivot Tables: An Applied Use in the Publishing Industry by Ann-Marie Metten

XML: More Like a Unicorn than the iPad Was, But Still Not Really a Unicorn by Kathleen Fraser

Forget Repurposing: Multipurpose Your Content by Vanessa Chan

Who Wants Yesterday’s Papers: News Aggregators on the Web by Megan Lau

The Plight of Contemporary Journalism: Risking Accuracy for Immediacy by Tamara Grominsky

The Book Oven and Self-Publishing by Eva Quintana Crelis

Pix or It Didn’t Happen: Social Networking, Digital Memory, and the Future of Biography by Cynara Geissler

Is Facebook the End of the Yearbook? by Elizabeth Kemp

True Fans: Can Social Media Get You $100,000 a Year? by Chris LeBlanc

Annie Goes Public: Finding a Suitable Solution for Orphaned Works in the Google Settlement by Tracy Hurren

Glossary

Acknowledgements

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